As I was searching the web on images relating to weight loss for some new upcoming ads, I found myself seeing images and ads that were just so unrealistic. Why is it that all the weight loss images or ads are of these women with not an ounce of body fat? Not a stretch mark? and are they really claiming that body, those abs come from no additional work?
Well, This is what led me to today's blog, Unrealistic ?? Does society think we really believe the hype ??
Down To Earth Solutions, llc., is in the business of weight loss and while our weight loss supplements/products are absolutely amazing and provide amazing results, I also know the average person taking these supplements needs/wants to lose an average of 15 - 20 lbs and they know they are not going to develop rock solid abs in the process without the willingness to put in some hard work.
okay, so a few of weight loss ads with women I came across look like these, with these images being front and center...
Really?? Does the average consumer think it is that easy to look like the above images? I think not.. We do not believe the "IMAGE HYPE"! AND...From what I have read, this same image "hype", so to say.. is what got Victoria's Secret "Perfect Body" campaign such backlash from everyday people.
So, Then I took it a step further and had to reflect... thinking, "Had we used images like this to advertise our weight loss products"? Yes.. absolutely, a time or two.. but now I can say I plan to steer from them as much as possible in the future because this to me this isn't the "realistic" end result and it is definitely not the average woman needing to lose weight . Does it catch your eye.. yeah maybe.. but it's still hype.
TRUTH: Our average customer has real weight to lose and a few, sure.. take our supplements/products to maintain but the majority struggles with weight loss and that's where we step in offering help to curb those sugar cravings, late night snacking or overeating in general. Our weight loss supplements have helped thousands of people lose the weight they struggled with shedding and our company.. DOWN TO EARTH SOLUTIONS, LLC. is PROUD of that fact! Our stance has always been REAL PEOPLE = REAL RESULTS!
These are a few of our ads.. What do you think? Feel free to comment with your feedback.. Thanks!
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